Rami S. Yanni

Rami S. Yanni is a Partner and Chair of the Firm’s Intellectual Property & Media Group. He has more than 30 years of experience advising multinational companies, emerging growth businesses, and individuals on intellectual property, media, entertainment, and technology matters.

Rami’s practice focuses on intellectual property transactions, licensing, portfolio strategy and management, enforcement and anti-piracy matters, entertainment and digital media transactions, content acquisition, licensing and distribution, consumer products licensing, e-commerce, advertising and promotions, celebrity endorsement agreements,  and M&A due diligence. Over the course of his career, he has negotiated hundreds of license, distribution, acquisition, and commercial agreements across a wide range of industries, including motion picture, television, music, software, video games, publishing, apparel, footwear, cosmetics, consumer electronics, food and beverage, toys, theme parks, and sporting goods.

Rami has represented major motion picture studios and television networks in copyright and trademark matters and has successfully negotiated and closed license and acquisition transactions with an aggregate deal value in excess of $4 billion. His work includes managing large global trademark and copyright portfolios, directing anti-piracy and brand protection strategies, coordinating global enforcement initiatives, and structuring and negotiating complex transactions across traditional and emerging media platforms.

Clients consider Rami a talented business and legal advisor adding value to any enterprise or team, and credit his in-house and law firm experience with giving him an excellent perspective on how to address IP issues on practical business terms. As a former in-house lawyer, Rami knows how to deliver cut-to-the-chase clear and practical advice to business teams.  

In addition to his practice, Rami is an Adjunct Professor of Law at USC Gould School of Law, where he teaches intellectual property and is a faculty advisor to the Trademark Moot Court team. He has published extensively on U.S. intellectual property law and is a frequent speaker on intellectual property, entertainment, and media issues.